Janie® Rebrand
This classic cleaning product from the 1960's had a cult following among costume designers and actors from Broadway to Hollywood, and needed a brand-refresh for a broader market in grocery and retail channels.
With this in mind, I leaned into the 1960's story, and gave it a Mid-Century Modern flair inspired by The Jetsons and Palm Springs.
I created an updated logo, new packaging with updated colors, fonts, illustrations, and iconography, as well as ideation for an expanded product line.
- Date Spring 2022
- Client Hickory Brands, Inc.
- Project type Rebranding + Illustration + Photography
- Fonts used Britannic, Avant Garde
- Copyright + Trademark The Janie® logo and brand are trademarks of Hickory Brands, Inc.
In addition to retail, Janie® would also have a life on Amazon, so I created a series of infographics to explain the product to customers.
Since the rebrand, Janie® has seen a rise in Amazon sales, and interest from many major retailers.