Created for Hickory Brands, Inc. to promote their American Legacy® brand Paracord, this video series shows a simple way to make a paracord button-knot and paracord bracelet, both of which have many practical uses for folks who spend a lot of time on outdoor adventures.
The animated videos have a classic, outdoorsy aesthetic to appeal to the adventurous spirit and represent the longstanding American-Made brand.
The videos were showcased on the company’s Instagram and Youtube accounts as part of a marketing campaign for the paracord product.