HBI 100 Year Centennial Celebration
In May of 2023, Hickory Brands, inc. celebrated 100 Years of USA Made cord, webbing, braid, shoelaces, and athletic equipment with a Centennial Celebration.
In preparation for this event, I created a collateral kit including: posters, invitations, shoelace gift-boxes, updated vinyl graphics for their Headquarters, and more.
- Date Spring 2023
- Client Hickory Brands, inc.
- Project type branding + illustration
- Fonts used Quiche Sans, ITC Avant Garde, Korolev
- Copyright + Trademarks The American Legacy®, Billsole®, Reflexall®, Shoefly®, Sneqk®, 10 Seconds®, Funk Fighters®, GoSpun®, All-Pro®, Wincord®, and Janie® brands and logos are trademarks of Hickory Brands, Inc.
The challenge was to express both the 100-Year story with a 1920's art-deco inspired theme, and the company's humble beginnings as a shoelace manufacturer by incorporating elements of weaving patterns, and aglet-tipped line terminals.
In addition to helping tell the company's story through design and illustration, I also shot many pieces of video and photo content, researched, and wrote down much of the company's history through their "100 Days to 100 Years" social media campaign. This was a 100-post long journey on Instagram and Facebook that told each year of the company's history.
The centennial story was topped off with a 100 Year party, and several other celebratory events throughout the year, as advertized by a series of illustrated posters.