Stylish Yetis

Created for Hickory Brands, Inc. to promote their ShoeFly® brand Funsets™, this animated video aimed to appeal to young viewers and adults alike by combining imaginative imagery with a cozy scene of familial interaction. It showed that this simple product could be used by kids to bring some character to their fashion, with a little help from their parents or guardians.

I designed the video to function as both a promotion for the product, as well as a how-to guide for using the product to decorate one’s shoes.

  • Date Spring 2020
  • Client Hickory Brands, Inc.
  • Project type illustration + animation
  • Fonts used Gastramond, Usual Regular
  • Outside content laptop template designed by Freepik https://www.freepik.com/free-psd/laptop-mock-up-design_1041411.htm; phone Template Designed by Daniel Bolyhos dribbble.com/dxbolyhos;
  • Copyright + Trademarks The Shoefly® brand and logos are trademarks of Hickory Brands, Inc.

I created two version of the video, one in a YouTube aspect ratio, and one in an Instagram aspect ratio. Alternately, the video can be viewed in its Youtube format here.

I continued the series with another animated video, this time showcasing the fairy-themed ShoeFly™ brand Funsets™. Alternately, the video can be viewed in its Youtube format here.